Investec Asset Management Tax Free Saving
Thank me later; a campaign created to encourage parents to put money into Tax Free Savings Account, investing in IAMs underlying funds so that they can gift their little angles something far more valuable later – like a car, deposit on a flat or a few years tertiary education.
Thank Me Later was extended into a re-marketing phase where we gave audience members, who engaged with our previous content, just enough advice to want to learn more. And because our little stars couldn't give out actual financial advice we encouraged users to head on over to Thankmelater.co.za to learn to speak to an actual advisor.
Credits
Client - Investec Asset Management (now Ninety One)
Agency - HelloFCB+
Chief Creative Officer - Mike Barnwell
Executive Creative Director - Camilla Clerke
Art Director - Lawrence Louw
Copywriter - Chané Keyser
Account Management - Alexandra Forrester
Production House - Silver Bullet
Director - Wayne de Lange
